Everybody is familiar with the traditional major fashion markets, New York, Paris, London, and Milan. Models and supermodels roam their catwalks and sidewalks because the fashion houses, ad agencies and magazine publishers are headquartered there. The demand for models in those cities are real.
What some don’t realize is that, on the other side of the world, Asia is a major consumer of those luxury fashion goods. China and Japan make up the #1 and #2 markets for luxury goods, with the former accounting for more than 20% of the global market alone. This means, cities like Tokyo, Hong Kong, Shanghai, Beijing, and Seoul also have a huge demand for models.
Wanting to learn more about the modeling industry in Asia, we reached out to Audrey M., a successful Canadian model who’s worked in Tokyo and Hong Kong for the past 3 years.
iLHP: Hi Audrey. Thank you for taking the time to speak with us! Could you tell us about yourself?