Tag Archives: sony a9

Breaking Down the A7RII Hype – Should A7/R/S Users Make the $3200 Upgrade?

Sony has released a full-frame camera about every 6 months since the launch of the A7 & A7R back in late 2013. This is fairly incredible, considering how Canon DSLR productions cycles have been as long as 4 years.

A7lineup
In less than 2 years, Sony went from 0 full frame mirrorless cameras to 5. Aggressive product launch? We think so.

Each announcement has been bigger than the last. The A7/A7R were the world’s first full-frame mirrorless cameras. The A7S could literally see in the dark. And the A7II was the world’s first full-frame with in-body image stabilization. What’s next? How about putting everything together into one body?

tom fishburn new product adoption
The Sony A7RII is trying to jump “The Chasm.” All you Sony A7, A7R, A7S, A7II shooter out there right now, you are innovators and early adopters.

Online forums, Facebook groups, and blogs erupted with excitement as Sony announced the A7R Mark II. We pointed out its “7 Game Changing Features” when we first heard about the news. Now, after we’ve had a few weeks to cool off from the initial hype, let’s really look into whether we should upgrade.

Continue reading Breaking Down the A7RII Hype – Should A7/R/S Users Make the $3200 Upgrade?

10 Reasons To Switch From a DSLR to a Mirrorless System (With Examples: Nikon vs Sony)

Choosing photographic equipment can be both complicated for professionals and extremely difficult for beginners and amateurs. Beginners are often overwhelmed with choices. Pros make a living with their gear and talent know what they need in terms of specs, lenses and accessories. But in the face of endless choice, even they can get lost.

UPDATE: Check out our first impressions and field test of the A7II here and the 7 game changing features of the latest A7rII!

Sony A7S_10 reasons mirrorless
The Sony A7s, first Full Frame mirrorless camera that can reach 409,600 ISO

Just like Jason Lanier who switched from Nikon to the Sony A7S, Serge Ramelli (by the way Serge has amazing tutorials on YouTube!) and Michael Shainblum who switched respectively from Canon to Sony A7R and A7S, many other professionals are either changing or starting to study the possibilities of switching to a mirrorless system. And for sure, for some professionals the A7rII will be a no brainer as it offers some features never proposed on a DSLR body until now like a silent shutter, BSI sensor 5 axis in-body stabilization and the possibility to use as well E-mount, A-mount and Canon lenses (and a Nikon adapter should follow).

Their decisions are interesting to study. It is important understand why this system is a game changer, not only for consumers like us, but also for professionals. Switching from a traditional DSLR to a mirrorless system like Sony’s for a pro represents a big change, not as much as switching from film cameras to digital cameras, but this new technology is reliable and represents its little revolution of its own in the photography field.

Here are 10 reasons why it makes sense to switch to a mirrorless: Continue reading 10 Reasons To Switch From a DSLR to a Mirrorless System (With Examples: Nikon vs Sony)