This past Monday, we received an email from the Marketing Manager of Zeiss Americas offering us their first batch of North American Batis lenses to test and review. We were ready to go and here are our first impressions.
Canon with its brand new 5Ds and 5Dsr did not really convince anybody. DxOLab said it is Canon’s best score ever but it is still ranked at the 21st position, far behind the Nikon D810 and the Sony A7r. Let’s imagine the score of the A7rII. Phenomenal. Don’t take me wrong though, the 5DIII is still a very good camera, but it needs a major overhaul to fight against the upcoming A7rII. That being said, some professionals have already made the switch seeing the great potential in these new kind of full frame cameras, probably even more once the A7rII will be available. So I wanted to provide an example of some great professional photographers that are pleased with their new system.
“I’ve got the greatest job in the world. My worst days as a photographer might be the greatest days in the lives of many people.” — Brian Smith
Sony has released a full-frame camera about every 6 months since the launch of the A7 & A7R back in late 2013. This is fairly incredible, considering how Canon DSLR productions cycles have been as long as 4 years.
Choosing photographic equipment can be both complicated for professionals and extremely difficult for beginners and amateurs. Beginners are often overwhelmed with choices. Pros make a living with their gear and talent know what they need in terms of specs, lenses and accessories. But in the face of endless choice, even they can get lost.
Just like Jason Lanier who switched from Nikon to the Sony A7S, Serge Ramelli (by the way Serge has amazing tutorials on YouTube!) and Michael Shainblum who switched respectively from Canon to Sony A7R and A7S, many other professionals are either changing or starting to study the possibilities of switching to a mirrorless system. And for sure, for some professionals the A7rII will be a no brainer as it offers some features never proposed on a DSLR body until now like a silent shutter, BSI sensor 5 axis in-body stabilization and the possibility to use as well E-mount, A-mount and Canon lenses (and a Nikon adapter should follow).
Their decisions are interesting to study. It is important understand why this system is a game changer, not only for consumers like us, but also for professionals. Switching from a traditional DSLR to a mirrorless system like Sony’s for a pro represents a big change, not as much as switching from film cameras to digital cameras, but this new technology is reliable and represents its little revolution of its own in the photography field.