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Breaking Down the A7RII Hype – Should A7/R/S Users Make the $3200 Upgrade?

Sony has released a full-frame camera about every 6 months since the launch of the A7 & A7R back in late 2013. This is fairly incredible, considering how Canon DSLR productions cycles have been as long as 4 years.

A7lineup
In less than 2 years, Sony went from 0 full frame mirrorless cameras to 5. Aggressive product launch? We think so.

Each announcement has been bigger than the last. The A7/A7R were the world’s first full-frame mirrorless cameras. The A7S could literally see in the dark. And the A7II was the world’s first full-frame with in-body image stabilization. What’s next? How about putting everything together into one body?

tom fishburn new product adoption
The Sony A7RII is trying to jump “The Chasm.” All you Sony A7, A7R, A7S, A7II shooter out there right now, you are innovators and early adopters.

Online forums, Facebook groups, and blogs erupted with excitement as Sony announced the A7R Mark II. We pointed out its “7 Game Changing Features” when we first heard about the news. Now, after we’ve had a few weeks to cool off from the initial hype, let’s really look into whether we should upgrade.

Continue reading Breaking Down the A7RII Hype – Should A7/R/S Users Make the $3200 Upgrade?

Reasons Why A7 Users Should and Shouldn’t Upgrade to the A7II

Sony excited and annoyed a lot of people with the announcement of the Sony A7 Mark II this November. It created excitement because the new camera comes with the world’s first full-frame in-body image stabilization for a mirrorless camera, better ergonomics and materials, and autofocus refinements.

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It also annoyed the existing A7 owners because the A7ii is coming out just one short year after the debut of the A7 (here are our first impressions). While 1 year (or less) production cycles are typical for consumer products, professional models like the Canon 5D and the Nikon DX00 series typically have a 2+ year production cycles. It’s going to be hard to keep up, buying a new camera every winter.

In this review, let’s look at 4 issues on whether existing Sony A7 users should or should not upgrade to the A7ii and whether photographers over in Canon and Nikon land should consider the A7 or the A7ii.

4. Five-Axis IBIS (In Body Image Stabilization)

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The biggest hoopla about the Sony A7ii is really its 5-axis in-body image stabilization (IBIS). This is a first for full-frame cameras, chiefly because Canon, Nikon, and Leica, the only other full frame camera manufacturers, subscribe only to the optical image stabilization (OIS) philosophy. Other manufacturers sticking with IBIS include Olympus, Panasonic, and Ricoh/Pentax.

Continue reading Reasons Why A7 Users Should and Shouldn’t Upgrade to the A7II