Tag Archives: curved sensor

Breaking Down the A7RII Hype – Should A7/R/S Users Make the $3200 Upgrade?

Sony has released a full-frame camera about every 6 months since the launch of the A7 & A7R back in late 2013. This is fairly incredible, considering how Canon DSLR productions cycles have been as long as 4 years.

A7lineup
In less than 2 years, Sony went from 0 full frame mirrorless cameras to 5. Aggressive product launch? We think so.

Each announcement has been bigger than the last. The A7/A7R were the world’s first full-frame mirrorless cameras. The A7S could literally see in the dark. And the A7II was the world’s first full-frame with in-body image stabilization. What’s next? How about putting everything together into one body?

tom fishburn new product adoption
The Sony A7RII is trying to jump “The Chasm.” All you Sony A7, A7R, A7S, A7II shooter out there right now, you are innovators and early adopters.

Online forums, Facebook groups, and blogs erupted with excitement as Sony announced the A7R Mark II. We pointed out its “7 Game Changing Features” when we first heard about the news. Now, after we’ve had a few weeks to cool off from the initial hype, let’s really look into whether we should upgrade.

Continue reading Breaking Down the A7RII Hype – Should A7/R/S Users Make the $3200 Upgrade?

3 Detailed Reasons Why it is Still Too Early to Switch to a Full Frame Mirrorless System

It’s  been more than a year since the debut of the world’s first full frame mirrorless system and just this past month we’ve already seen the second generation Sony A7 Mark II hit the shelves (and our first impressions are here).  We are pretty much past the honeymoon phase along Roger’s Law of New Product Introductions (new products being mirrorless full frame systems). Early adopters have adopted. Initial nonbelievers are recanting. Now comes the point where the mainstream consumers are thinking whether or not they should ditch the DSLR and switch over to the mirrorless.

It isn’t an easy decision. Investing in a system is expensive and learning to use it takes time. My colleague Christian gave us 10 Reasons to Switch from a DSLR to a Mirrorless System. I present you with 3 key counterpoints as to why the mainstream should wait. This article will focus on full frame systems rather than APS-C. It is geared towards prosumers seriously invested in their gear and professionals who make their living with their cameras.

Continue reading 3 Detailed Reasons Why it is Still Too Early to Switch to a Full Frame Mirrorless System