You might have heard that the Sony E-mount system hit the 50 lenses a few days ago with the much anticipated 14mm f2.8 and 50mm f1.4 from Samyang/Rokinon. It might be time now for a Sony guide as it is not simple at first to understand its nomenclature: there are different frames covered, several mounts and several product range. In addition, Sony optical technologies are bristling with sometimes complex acronyms. Do not worry, we will explain everything!
For the past year, iLHP has been collaborating with some of the industry’s best brands and manufacturers in order to bring you the newest and latest in photography. We’ve had early sneak previews and exclusive interviews. This past month, we attended the PhotoPlus Expo in New York City and met with ZEISS. We had the fortune of speaking with Nicole (Marketing Manager), Christoph (Brand and Product Communications), and Christophe (Senior Product Manager).
What is Zeiss Up To?
They were very enthusiast in answering your and our questions. Many projects are being developed and as you can imagine the partnership with Sony is their main point of focus, so to speak. There are obviously some secrets that they have to keep as the industrial competition is always ongoing but they could let us know that we can expect about 5 new Full-Frame E-mount lenses, including 2 to 3 new ones in 2016.
The Full Frame system is now clearly what the engineering and R&D teams in Germany are asked to develop. The A5100 and the A6000 are amazing cameras but are not the primary targets they want to address. They admitted being surprised by how popular and successful the A7 series is.
Canon with its brand new 5Ds and 5Dsr did not really convince anybody. DxOLab said it is Canon’s best score ever but it is still ranked at the 21st position, far behind the Nikon D810 and the Sony A7r. Let’s imagine the score of the A7rII. Phenomenal. Don’t take me wrong though, the 5DIII is still a very good camera, but it needs a major overhaul to fight against the upcoming A7rII. That being said, some professionals have already made the switch seeing the great potential in these new kind of full frame cameras, probably even more once the A7rII will be available. So I wanted to provide an example of some great professional photographers that are pleased with their new system.
“I’ve got the greatest job in the world. My worst days as a photographer might be the greatest days in the lives of many people.” — Brian Smith
“You will never regret, even a second, the images produced by this sensor”.
That being said, with the A7 series announced back in October 2013, Sony had already declared war to Canon and Nikon with this new category of weapons stating new references on the market especially with the A7s in terms of ISO performances. This series was very well engineered right from scratch and no one can deny its success now. The A7II is thus a refinement of the A7 featuring new assests/ skills that we have been discussing in the first part here.
As you already know, I loved how handy and well built this camera is. It is very practical and easy to use even though I think I could use one more customizable button. I also had to point a few flaws but they are not significant considering the qualities and the delight that this camera will offer you! So I am now going to test and review the image quality, for those who cannot put $3200 on the table to splurge on the all new A7rII (body only), the A7II offers already a great quality enjoyable for most of us, enthusiats and even pro-photographers — as I discussed here in a previous article — for half the price, $1600 body only.
It is clear that the image quality depends on the lens you are using. It is then difficult to establish a clear ranking unless you do scientific tests and multiple comparisons with different cameras with the same lenses like DxOlab would do. Continue reading Sony A7II: Field Test! (Part2)→
Choosing photographic equipment can be both complicated for professionals and extremely difficult for beginners and amateurs. Beginners are often overwhelmed with choices. Pros make a living with their gear and talent know what they need in terms of specs, lenses and accessories. But in the face of endless choice, even they can get lost.
Just like Jason Lanier who switched from Nikon to the Sony A7S, Serge Ramelli (by the way Serge has amazing tutorials on YouTube!) and Michael Shainblum who switched respectively from Canon to Sony A7R and A7S, many other professionals are either changing or starting to study the possibilities of switching to a mirrorless system. And for sure, for some professionals the A7rII will be a no brainer as it offers some features never proposed on a DSLR body until now like a silent shutter, BSI sensor 5 axis in-body stabilization and the possibility to use as well E-mount, A-mount and Canon lenses (and a Nikon adapter should follow).
Their decisions are interesting to study. It is important understand why this system is a game changer, not only for consumers like us, but also for professionals. Switching from a traditional DSLR to a mirrorless system like Sony’s for a pro represents a big change, not as much as switching from film cameras to digital cameras, but this new technology is reliable and represents its little revolution of its own in the photography field.