Tag Archives: A7 series

The Sony Nomenclature and Symbols

You might have heard that the Sony E-mount system hit the 50 lenses a few days ago with the much anticipated 14mm f2.8 and 50mm f1.4 from Samyang/Rokinon. It might be time now for a Sony guide as it is not simple at first to understand its nomenclature: there are different frames covered, several mounts and several product range. In addition, Sony optical technologies are bristling with sometimes complex acronyms. Do not worry, we will explain everything!

The Mounts A-Mount
E/FE-Mount
Adapters
Product range : Sony
Sony G
Sony G Master
Sony Zeiss
Nomenclature : Optical coatings and treatments A, AA, ED, Super ED, Nano AR Coating, T*
Auto-focus motors SAM, SSM, DDSSM
Optical stabilization OSS, Active OSS
Characteristics ADI, IF, FHB, FRL, RF, SMO

 

La grande famille des optiques Sony

The Sony Mounts

Sony has 2 main distinctive mounts: Continue reading The Sony Nomenclature and Symbols

What Can We Expect From A Sony A7III/Mark 3?

We are used to see Sony release new cameras at a tremendous pace. Each and every year we have a new camera, The A7II has been released just a year after the A7, same thing with the A7r/ A7rII and A7s/A7sII. The all new A7rII is literally a flagship for Sony as it encompasses all the new technologies Sony has been working on the past few years, especially with the 5 axis stabilization combined with the world premier full frame back-lit sensor. That being said, we’re not going to detail all the great features housed by the A7rII, the A7sII or the entry level A7II. Instead, I’d like to imagine what the A7III would be like. Sony always introduces the A7 then A7r and quickly after the A7s series, hense the next body in that series would be the A7III.

Sony A7III rumors - iLHP

However, it is important to note that the A7II was released in January 2015, a little bit more than a year ago which means that Sony decided to change and slow down its pace in the race to the best mirrorless camera. Is it a good or bad thing, I will let you be the judge of their strategy. But in my opinion, this is a very good thing. First, it will settle down the image of the cameras and they will lose less value with time, making them appear more credible and valuable against CaNikon competitors, and second, it shows that Sony is focusing more on developing the E-mount lenses. Knowing this, we can assume that this system will arrive to a certain maturity by the end of 2016 ( especially as Zeiss declared to iLHP being ready to release 2-3 E-mount lenses in 2016 and 2-3 others in 2017, 5 in total). Considering the success of this system, third party manufacturers will also get more involved and start to produce lenses as well. Sigma, for instance, has been stressed a lot in the past few months by A7 consumers and prosumers to produce their ART series for the E-mount.

Sony A7rII iLHP

But this new strategy will not prevent Sony from innovating again. They literately attacked Canon and Nikon by creating a new market and taking a significant share of the whole DSLR/mirrorless market. Without a doubt, Canon and Nikon will react within a year or two. Sony knows this and is obviously working on the A7II successor that we might be expecting for January 2017 if they want to stay ahead of the game.

What can we expect from an A7III?

Sony A7III rumors - iLHP Continue reading What Can We Expect From A Sony A7III/Mark 3?

Being A Movie Set Photographer: Alex Pixelle

iLHP is always on the look out to bring the best and exclusive content as you already know. We’ve interviewed lately the Zeiss managers at PhotoPlus Expo in New York. But our purpose is also to promote the work of great photographersamateurs and professionals in different fields like fashionmacrowildlife and architecture but this time is a little bit more exclusive and rare. iLHP met with Alex Pixelle, a professional photographer in the very exclusive industry of film making and TV shows! Her style is obviously outstanding. Alex was kind enough to make herself available in her very busy schedule and meet with us around a cup of coffee to talk about her photography world.

“To me photographing an actor/artist, is above all, bringing the best out of him/her and sublimate their charisma. The complete opposite of the craziness of the paparazzi. You have to respect them. It is pro to pro relationship, that is how they accept you.”

Alex Pixelle iLHP Interview
Alex Pixelle herself!

iLHP: Hi Alex, we’re very happy and honored to have you here at iLHP. Photography and videography (movies) are sometimes very close together, however this is the first time we interview a movie and TV set photographer. Can tell us more about you?

Alex: I’m 27 years old. I come from the center of France, the region of the castles (les chateaux de la Loire). I always wanted to be a photographer since I was a teenager, but people tried to discourage me, saying it was not a “real job”. I thought that you have to do what you like, what you are passionate about in life, to accomplish your dreams, so I thought I should work hard on this!

“The Sony A7rII is a little revolution of its own!”

iLHP: When did you turn pro? Continue reading Being A Movie Set Photographer: Alex Pixelle

iLHP and Zeiss at PhotoPlus Expo 2015: Exclusive Interview

For the past year, iLHP has been collaborating with some of the industry’s best brands and manufacturers in order to bring you the newest and latest in photography. We’ve had early sneak previews and exclusive interviews. This past month, we attended the PhotoPlus Expo in New York City and met with ZEISS. We had the fortune of speaking with Nicole (Marketing Manager), Christoph (Brand and Product Communications), and Christophe (Senior Product Manager).

What is Zeiss Up To?

_DSC1338

They were very enthusiast in answering your and our questions. Many projects are being developed and as you can imagine the partnership with Sony is their main point of focus, so to speak. There are obviously some secrets that they have to keep as the industrial competition is always ongoing but they could let us know that we can expect about 5 new Full-Frame E-mount lenses, including 2 to 3 new ones in 2016.

The Full Frame system is now clearly what the engineering and R&D teams in Germany are asked to develop. The A5100 and the A6000 are amazing cameras but are not the primary targets they want to address. They admitted being surprised by how popular and successful the A7 series is.

Like the Canon's and Nikon's, Sony's booth was very active with a lot of conferences.
Like the Canon’s and Nikon’s, Sony’s booth was very active with a lot of conferences.

Continue reading iLHP and Zeiss at PhotoPlus Expo 2015: Exclusive Interview