Tag Archives: A7 series

What To Expect From The Sony A7III Now That the A9 Has Been Announced?

We are used to see Sony release new cameras at a tremendous pace. Each and every year we have a new camera. The A7II has been released just a year after the A7, same for the A7r/ A7rII and A7s/A7sII. The A7rII is literally a flagship for Sony as it encompasses all the new technologies Sony has been working on the past few years, especially with the 5 axis stabilization combined with the world premier full frame back-lit sensor. Until the A9 has been announced on April 19th, 2017. The A9 is clearly a game changer. I know I know, we have been saying this for every single A7 that has been released the past couple years. But the A9 has a different flavor. The high-end professional flavor that was missing in the mirrorless world and that just put an end to the endless debate between DSLRs and mirrorless bodies. It brings the credibility, especially in terms of focusing capabilities, that mirrorless needed the most. That is not all of course but one of the main feature that will definitely kill DSLRs. One can still argue on the size of the body being too small for his/her hand but the fact is that performance wise, the A9 buries its competitors, including the kings Canon 1DX and Nikon D5, and icing on the cake, it is up to $2000 less expensive than its famous competitors. We’re not going to detail all the great features housed by the A9 as there are plenty of reviews out there for that but instead, I’d like to imagine what the A7markIII would be like, now that the new A9 flagship has been announced and shows what Sony has been up to. That tells us a little bit more on the way Sony is taking.

Sony A9 specs

But would it be accurate or fair? As a matter of fact, comparing the A7III that will be the entry level to the A9 that is the high-end pro model could be sort of… inappropriate. But we can expect Sony to introduce some of these new technologies to the newer bodies in order to ensure to stay ahead in the mirrorless run, or even in the Full Frame interchangeable cameras since Sony just took over Nikon in that field recently. In the past, Sony has always introduced the A7 then A7r and quickly after the A7s series, we can reasonably expect the next body to be the A7III.

However, it is important to note that the A7II was released in January 2015, a little bit more than 2 years ago which means that Sony decided to change and slow down its pace in renewing its cameras and instead work on the lenses offer. It is a good and a bad thing some would say, I will let you be the judge. But in my opinion, this is a very good thing. First, it will settle down the image of the cameras and they will lose less value over time, making them appear more credible and valuable against CaNikon competitors, and second, it shows that Sony is focusing more on developing the E-mount lenses, bringing more credibility to the system. Knowing this, we can assume that this system will reach maturity by the end of 2017 ( especially since Zeiss declared to iLHP being ready to release 2-3 others E-mount lenses in 2017). Considering the success of this system, third party manufacturers will also get more involved and start to make lenses as well. Sony A7rII iLHPSigma, for instance, has been stressed a lot in the past few months by A7 consumers and prosumers to produce their ART series for the E-mount. From the latest developments, it sounds like Sigma will soon release some E-mount lenses, which will add up to the already Sony and Zeiss offer as well as Rokinon/Samyang and some others.In total, that is more than 50 lenses that are available for the E-mount system. And the professional G-Master series is growing quickly, introducing the 100-400mm G with the A9 for sports photographers.

Sony will obviously keep innovating. This will not end here. They literately attacked Canon and Nikon by creating a new market and taking a significant share of the whole DSLR/mirrorless market. They’re now targeting their professional market, exactly where no one else could compete, not even close. Without a doubt, Canon and Nikon will react within a year or two, at least they should! Sony knows this and is obviously working on the A7II successor that we might be expecting for January 2018 if they want to stay ahead of the game.

What can we expect from an A7 mark III?

Sony A9 and A7rII size comparison
Size comparison between the A7rII and the A9. The A9 is mostly identical except for the grip that is a little bit more prominent and height is surprisingly one millimeter smaller. Weight is 673g, just 73g more than the A7II.

Continue reading What To Expect From The Sony A7III Now That the A9 Has Been Announced?

The Sony Nomenclature and Symbols

You might have heard that the Sony E-mount system hit the 50 lenses a few days ago with the much anticipated 14mm f2.8 and 50mm f1.4 from Samyang/Rokinon. It might be time now for a Sony guide as it is not simple at first to understand its nomenclature: there are different frames covered, several mounts and several product range. In addition, Sony optical technologies are bristling with sometimes complex acronyms. Do not worry, we will explain everything!

The Mounts A-Mount
E/FE-Mount
Adapters
Product range : Sony
Sony G
Sony G Master
Sony Zeiss
Nomenclature : Optical coatings and treatments A, AA, ED, Super ED, Nano AR Coating, T*
Auto-focus motors SAM, SSM, DDSSM
Optical stabilization OSS, Active OSS
Characteristics ADI, IF, FHB, FRL, RF, SMO

 

La grande famille des optiques Sony

The Sony Mounts

Sony has 2 main distinctive mounts: Continue reading The Sony Nomenclature and Symbols

Being A Movie Set Photographer: Alex Pixelle

iLHP is always on the look out to bring the best and exclusive content as you already know. We’ve interviewed lately the Zeiss managers at PhotoPlus Expo in New York. But our purpose is also to promote the work of great photographersamateurs and professionals in different fields like fashionmacrowildlife and architecture but this time is a little bit more exclusive and rare. iLHP met with Alex Pixelle, a professional photographer in the very exclusive industry of film making and TV shows! Her style is obviously outstanding. Alex was kind enough to make herself available in her very busy schedule and meet with us around a cup of coffee to talk about her photography world.

“To me photographing an actor/artist, is above all, bringing the best out of him/her and sublimate their charisma. The complete opposite of the craziness of the paparazzi. You have to respect them. It is pro to pro relationship, that is how they accept you.”

Alex Pixelle iLHP Interview
Alex Pixelle herself!

iLHP: Hi Alex, we’re very happy and honored to have you here at iLHP. Photography and videography (movies) are sometimes very close together, however this is the first time we interview a movie and TV set photographer. Can tell us more about you?

Alex: I’m 27 years old. I come from the center of France, the region of the castles (les chateaux de la Loire). I always wanted to be a photographer since I was a teenager, but people tried to discourage me, saying it was not a “real job”. I thought that you have to do what you like, what you are passionate about in life, to accomplish your dreams, so I thought I should work hard on this!

“The Sony A7rII is a little revolution of its own!”

iLHP: When did you turn pro? Continue reading Being A Movie Set Photographer: Alex Pixelle

iLHP and Zeiss at PhotoPlus Expo 2015: Exclusive Interview

For the past year, iLHP has been collaborating with some of the industry’s best brands and manufacturers in order to bring you the newest and latest in photography. We’ve had early sneak previews and exclusive interviews. This past month, we attended the PhotoPlus Expo in New York City and met with ZEISS. We had the fortune of speaking with Nicole (Marketing Manager), Christoph (Brand and Product Communications), and Christophe (Senior Product Manager).

What is Zeiss Up To?

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They were very enthusiast in answering your and our questions. Many projects are being developed and as you can imagine the partnership with Sony is their main point of focus, so to speak. There are obviously some secrets that they have to keep as the industrial competition is always ongoing but they could let us know that we can expect about 5 new Full-Frame E-mount lenses, including 2 to 3 new ones in 2016.

The Full Frame system is now clearly what the engineering and R&D teams in Germany are asked to develop. The A5100 and the A6000 are amazing cameras but are not the primary targets they want to address. They admitted being surprised by how popular and successful the A7 series is.

Like the Canon's and Nikon's, Sony's booth was very active with a lot of conferences.
Like the Canon’s and Nikon’s, Sony’s booth was very active with a lot of conferences.

Continue reading iLHP and Zeiss at PhotoPlus Expo 2015: Exclusive Interview