Tag Archives: 35mm

10 Crazy Camera Co. & Designer Collaborations

Hello Kitty & Leica? Stella McCartney & Canon? Instagram & Polaroid? Collaborations between big name brands have been an innovative way to appeal to a broader market. Loyal consumers of one brand are also likely to own a product by the other, or they may at least be within the same target demographic. Therefore, as corporate synergy goes, advertisers can readily be enticed into this new market and the consumers will love the exclusivity of the particular item for sale.

karl lagerfeld coke
Your regular $1.50 can of Diet Coke. Slap on Karl Lagerfeld’s name, and they become collector’s items with a resale value at almost €50.

Usually, the joint venture is done by producing limited quantities and therefore, making the item more desirable and exclusive. To the consumer that seeks these specialty items, obtaining one of the limited edition items released can become a must-have obsession.

Often times, one of the brands participating in the collaboration can be extremely popular in the mainstream market while the other brand is a little more underground or haute couture. By creating such an unconventional union, this is generally the formula for a perfect marriage and can sequentially appeal to a mass number of the population.

Here are some great camera collaborations:


10) Leica & Paul Smith

Leica X2 Paul Smith

Paul Smith is a British fashion designer who has been in the clothing business for over 40 years. In late 2012, Leica approached Smith about joining together to design a camera that represents the Paul Smith brand. As a photography enthusiast Smith gladly accepted. The collaboration was for the limited edition X2 camera and releasing only 1500 cameras.

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Lens Shootout – Leica Summaron 35mm f/2.8 v. Zeiss Sonnar 55mm f/1.8

The biggest and oldest names in the photography industry has got to be Leica and Zeiss. Carl Zeiss AG was founded in 1846 in Jena, Germany as a optical systems manufacturer and Leitz Camera GmbH (now Leica) was founded in 1849  in Wetzlar, Germany. Both companies have seen their market share tumble since the Japanese combined high quality optics and manufacturing along with reliability, innovation, and affordability. But Leica and Zeiss are survivors, and within the last few years there seem to a strong resurgence with these two old storied brands.

Summaron v Sonnar

In my stable of lenses, I have the Leica Summaron 35mm f/2.8 and the Zeiss Sonnar *T 55mm f/1.8. Both 35mm and 50mm lenses are considered “normal primes,” great for street photography and general purpose photography. I’ve had the pleasure of using these over the last few months now, so I thought I’d do a brief comparison review.

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Film is Dead.

But it’s not extinct. Much like when automobiles took over for the horses, our equine friends didn’t disappear. Shooting film, much like horseback riding, has become a hobby but not as a means of everyday life. It’s not personal. It’s a matter of economics. The way we consume photography has changed. We no longer read the paper, buy magazines, or sit around the coffee table sharing vacation albums. The majority of us don’t anyways. The next generation certainly won’t. We get everything through a screen. It’s simply too much trouble to shoot on film and transfer them onto a screen.

Purists and traditionalists will cling onto the “good old days” insisting that “those” were the better times. Vinyl will always sound better. Film will always look better. Nostalgia will always feel better. We can either grow a hipster beard and pretend to live in the past, or try on a pair of Google glasses and learn to love the future. Let’s give film, a twenty-one gun send off. Here’s to you, an ode to film.

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Amazing Locations: MIT

I took an early morning stroll today through the world famous Massachusetts Institute of Technology (MIT). It really needs no introduction. The best science and engineering university in the world. Ranked #1 university overall on the QS World University Rankings. Its alumni invented the radar, transistor radio, nuclear fission, condensed soup, Technicolor, GPS, the internet, and the list goes on. It is just across the Harvard Bridge, about a 30min walk from me, in Cambridge, Massachusetts. I thought I’d give everyone a photo tour of its high-tech campus.

DSC00466

Leica Summacron 35mm f/2.8 @ f/5.6, ISO 800, 1/100s

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