Tag Archives: 35mm film

10 Crazy Camera Co. & Designer Collaborations

Hello Kitty & Leica? Stella McCartney & Canon? Instagram & Polaroid? Collaborations between big name brands have been an innovative way to appeal to a broader market. Loyal consumers of one brand are also likely to own a product by the other, or they may at least be within the same target demographic. Therefore, as corporate synergy goes, advertisers can readily be enticed into this new market and the consumers will love the exclusivity of the particular item for sale.

karl lagerfeld coke
Your regular $1.50 can of Diet Coke. Slap on Karl Lagerfeld’s name, and they become collector’s items with a resale value at almost €50.

Usually, the joint venture is done by producing limited quantities and therefore, making the item more desirable and exclusive. To the consumer that seeks these specialty items, obtaining one of the limited edition items released can become a must-have obsession.

Often times, one of the brands participating in the collaboration can be extremely popular in the mainstream market while the other brand is a little more underground or haute couture. By creating such an unconventional union, this is generally the formula for a perfect marriage and can sequentially appeal to a mass number of the population.

Here are some great camera collaborations:


10) Leica & Paul Smith

Leica X2 Paul Smith

Paul Smith is a British fashion designer who has been in the clothing business for over 40 years. In late 2012, Leica approached Smith about joining together to design a camera that represents the Paul Smith brand. As a photography enthusiast Smith gladly accepted. The collaboration was for the limited edition X2 camera and releasing only 1500 cameras.

Continue reading 10 Crazy Camera Co. & Designer Collaborations

Cult Cameras – The Yashica T4 Super D (Part 2: Film vs. Digital)

In Part 1, we introduced you to the cult camera that is the Yashica T4, made famous by Terry Richardson. And as discussed before, Film is Dead. In terms of the economics, the way we consume photography has changed to the point where 35mm film is relegated to a niche for hobbyists, purists, and hipsters. Film will never see the mainstream light of day again. But, when the automobile took over for the horses, we still loved our steeds. Today, we still love film. Instagram, Facebook, and the native iPhone Camera app all have “filters” to emulate the film look. Is it just nostalgia? Or is there something missing from digital?

Digital Sterility vs. Film Texture

Do you remember the Super 8? The film movie cameras, not the motel chain. It was slightly before my time, but I certainly recognize it when I see it. If you take a look at the Lexus commercial below, it captures the feeling of “film” very well.

Film has a texture to it, or as Patrick Bateman might say, “the tasteful thickness of it“. It is a feeling that digital doesn’t have. Digital is clean, precise, and sterile. The way our Bayesian sensors interpolate color and light is just fundamentally different from photo reactive emulsions on acetate. Neither one is “better” than the other. You can make the same argument against film, that it cannot reproduce the “grainless” look of digital. The two mediums are just “different.”

Continue reading Cult Cameras – The Yashica T4 Super D (Part 2: Film vs. Digital)