More often than not, we see a beautiful women in a photograph, only to have no idea who they are. The fashion and beauty industries have long materialized women to their sell their goods. For every Kate Moss or Candice Swanepoel, there are countless nameless faces. Mannequins for clothes, robots for runways, and plastic perfection for cosmetics. It is easy to be lost behind a photo and forget that there is a person in front of the camera. And unfortunately, photographers are the enablers.
It’s not the photographers’ fault really. Their jobs are to take the pretty pictures. Advertisers, agencies, and brands are there to sell the look. It doesn’t matter if a model is brilliantly intelligent or has a substance abuse problem. Looks are the only thing.
But I think we can do better here at iLHP. Since we are independently run and don’t have to cater to corporate whims, we can put some humanity back into the art. Beauty is looks, but beauty is also more. Beauty is an attitude. Beauty is personality. Beauty is intelligence. And of course, smart is sexy.
Starting this week at iLHP we will have a new recurring feature in which we interview the models. Professional or amateur, we will put a mind to a beautiful face.