All posts by JoAnn Persephone

JoAnn is a celebrity makeup artist, professional hair stylist, and cat lover. After receiving her BA in Theater from UCLA with an emphasis in costume design, she focused her creativity towards hair and makeup for Hollywood. Her work has been featured on the Oscars’ red carpets, the Hallmark Channel, The Knot, The Pop Fix, FabFitFun, and more. She recently relocated from Los Angeles to the Emerald City of Seattle. JoAnn hates flying, but loves her hometown London.

Bridal Looks for the 2015 Wedding Season

It’s no secret that wedding season is officially upon us! Many have started receiving save-the-dates and wedding invites, which can sometimes be met with an eye-roll, followed by a “here we go again!” However, for bridal photographers, this is when the work starts to come in, and wedding season is finally a time to get out there and make some money.

The same goes for lots of hair stylists and makeup artists, who must prepare for chaotic weekends filled with bobby pins, blowouts and false eyelashes. To celebrate Hurricane Wedding heading our way, I teamed up with one of my favorite bridal photographers, Hannah Wahl, and put together a collection of bridal looks for this wedding season.

The Trendy Bride


The Trendy Bride is a girl who looks to fashion magazines and blogs for inspiration for her wedding, rather than bridal ones. She’s modern and hip, her wedding venue could be at a cool bar with a live band.

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3 Simple Tips for Working with a Makeup Artist

As far as editorial work is concerned, proper communication between a photographer and makeup artist is essential to having a successful shoot. Unfortunately, while we belong to the same industry, we don’t always speak the same language. I’ve experienced the brilliant, the okay, and the seriously ugly end-results of shoots where the team just didn’t gel. In fact, I’m sure we all have. Luckily, grumpy shoots and awkward pictures can be avoided with these simple tips I’ve listed for you!

3) Create A Mood Board

mood board

Providing a MUA with a simple mood board can be a great way to show them the theme of the shoot. Assemble a collection of photos that represent the look of the end product you’d want. Point out specific things you really like and why, and be firm about what you don’t want.

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