Its images feel like old movies, childhood toys, or fond ex girlfriends. It is riddled with optical flaws and its image circle can’t even cover a cropped sensor, but it takes us back to the roots of photography and camera obscura. It is $15, utterly uncomplicated, and, without a doubt, the funnest lens I’ve used in a very very long time.
The lens is the Holga 25mm f/8. The Holga brand name is synonymous with the plastic fantastic 120 medium format film camera you can purchase in every Urban Outfitters across America. At the core of Lomography’s lo-fidelity philosophy is the idea that photography is meant to be impulsive, spontaneous, and fun. And now, for the first time, it is digital.
We explore the Museum of Contemporary Art (MOCA) in downtown LA and then take a short road trip to Pasadena, California. We mount the Holga on our Sony A7 and Sony A5000. No more expensive 120 film and waiting for the it to develop. No more fiddling with plastic cameras without any preview.