The inspiration for this November shoot came about organically and over time. First was Chanel’s much talked about Fall/Winter 2014/2015 Ready-to-Wear fashion show, where an entire supermarket was recreated as a catwalk. The models didn’t so much strut, as they shopped their way through the makeshift supermarket runway, reminiscent of your local Target.
Second was the Moschino Spring 2015 collection featuring the rebranded Barbie and McDonald’s themes. Both shows took everyday icons and turned them into high fashion. Both shows unashamedly represented consumerism. This led us to our idea.
Taking the consumerist-theme and putting a LA twist on it, we shot guerrilla style and on location with the Sony A7 paired with a manual focus Leica Summaron 35mm f/2.8 lens. We shot this series with a mix of Terry style and candid photography. The ever-gorgeous Wolfy from the band Wrathschild was our model and her look was provided by celebrity makeup artist Joann Persephone, who will soon be joining iLHP! I hope you enjoy our shoot as much as we did.