I recently hit a wall with my Sony A7 while doing a guerrilla fashion shoot in a busy supermarket. The camera had on a hot-shoe flash and a manual focusing Leica 35mm (the widest lens I had at the time). The results still came out great but I was struggling with the gear all night. A MF prime lens in a fast moving shoot really slowed things down. The non-TTL flash required constant readjustments. I didn’t have the right tools. Something was missing.
I needed a camera that was even simpler and more inconspicuous. I needed a camera with pop-up flash. I needed a camera with go-anywhere capabilities without worrying about the choice of lens or a lack of image quality. I needed a modern day Yashica T4 Super D, a snapshot point and shoot.