The online camera-phile community inhaled a collective gasp of excitement as rumors swirled around a Canon full-frame mirrorless camera supposedly coming in 2015. The first time we heard about this was back in April 2014. Then there were the Nikon Df mirrorless rumors that disappointed a lot of people back in 2013. Now, forums are again ablaze with discussion. Rumor sites are abuzz with new traffic. Retailers are answering speculations about non-existent cameras. Canon is either getting nervous or excited, or maybe they’re just doing their own thing.
It could be wishful thinking. Or it could really be market demand. But within the often placid and innovatively revisionist camera industry, full frame mirrorless technology has been the hot topic for the last 12 months. Not since the Canon 5D Mark II (first FF DSLR with HD video) has the industry been transformed by a camera like the Sony A7 series. Now, the big speculation is, when will Canon or Nikon get into the FF mirrorless game?
We put on our Bloomberg hats today and do a little bit of market analysis. We discuss three issues that will affect Canon and Nikon’s likelihood of entering the FF mirrorless market. The article will focus on Canon because of the latest rumors, but it will also touch on Nikon. We’ll finish off with a bold prediction. A prediction that I hope would be wrong.
Happy Holidays everyone. Since the Holidays are just around the corner, we at iLHP want to get into the spirit of things by holding a Holiday Photo Contest. It’ll also give us an excuse to go shoot some festive themes ourselves.
Post your best Christmas themed photos on our FB page*
Tell your friends and family
2 winners will be announced on December 25th, a People’s Choice Award and an Editor’s Choice Award.
The People’s Choice Award will be awarded to the photo with the most “Likes.” The Editor’s Choice Award will be awarded to one photo of our choosing.
We will post the winners here. Each winner will win a full feature on iLHP to showcase and promote his or her photography.**
*Photos must be your original work. “Holiday themed” is a broad definition and it will be judge according to a reasonable person standard, which is, whether a reasonable person would feel it is sufficiently… festive. So twinkling Christmas or Hanukkah lights, yes. A portrait of carolers singing in the snow, yes. A red and green Lamborghini next to a decorated tree, yes. An abstract black & white photo of a pair of Santa boots, yes. A selfie of you on a jetski harpooning a marlin, maybe not. So long as you can defend why it’s festive, it would work.
**Each contest award has no equivalent monetary value.