What To Expect From The Sony A7III Now That the A9 Has Been Announced?

We are used to see Sony release new cameras at a tremendous pace. Each and every year we have a new camera. The A7II has been released just a year after the A7, same for the A7r/ A7rII and A7s/A7sII. The A7rII is literally a flagship for Sony as it encompasses all the new technologies Sony has been working on the past few years, especially with the 5 axis stabilization combined with the world premier full frame back-lit sensor. Until the A9 has been announced on April 19th, 2017. The A9 is clearly a game changer. I know I know, we have been saying this for every single A7 that has been released the past couple years. But the A9 has a different flavor. The high-end professional flavor that was missing in the mirrorless world and that just put an end to the endless debate between DSLRs and mirrorless bodies. It brings the credibility, especially in terms of focusing capabilities, that mirrorless needed the most. That is not all of course but one of the main feature that will definitely kill DSLRs. One can still argue on the size of the body being too small for his/her hand but the fact is that performance wise, the A9 buries its competitors, including the kings Canon 1DX and Nikon D5, and icing on the cake, it is up to $2000 less expensive than its famous competitors. We’re not going to detail all the great features housed by the A9 as there are plenty of reviews out there for that but instead, I’d like to imagine what the A7markIII would be like, now that the new A9 flagship has been announced and shows what Sony has been up to. That tells us a little bit more on the way Sony is taking.

Sony A9 specs

But would it be accurate or fair? As a matter of fact, comparing the A7III that will be the entry level to the A9 that is the high-end pro model could be sort of… inappropriate. But we can expect Sony to introduce some of these new technologies to the newer bodies in order to ensure to stay ahead in the mirrorless run, or even in the Full Frame interchangeable cameras since Sony just took over Nikon in that field recently. In the past, Sony has always introduced the A7 then A7r and quickly after the A7s series, we can reasonably expect the next body to be the A7III.

However, it is important to note that the A7II was released in January 2015, a little bit more than 2 years ago which means that Sony decided to change and slow down its pace in renewing its cameras and instead work on the lenses offer. It is a good and a bad thing some would say, I will let you be the judge. But in my opinion, this is a very good thing. First, it will settle down the image of the cameras and they will lose less value over time, making them appear more credible and valuable against CaNikon competitors, and second, it shows that Sony is focusing more on developing the E-mount lenses, bringing more credibility to the system. Knowing this, we can assume that this system will reach maturity by the end of 2017 ( especially since Zeiss declared to iLHP being ready to release 2-3 others E-mount lenses in 2017). Considering the success of this system, third party manufacturers will also get more involved and start to make lenses as well. Sony A7rII iLHPSigma, for instance, has been stressed a lot in the past few months by A7 consumers and prosumers to produce their ART series for the E-mount. From the latest developments, it sounds like Sigma will soon release some E-mount lenses, which will add up to the already Sony and Zeiss offer as well as Rokinon/Samyang and some others.In total, that is more than 50 lenses that are available for the E-mount system. And the professional G-Master series is growing quickly, introducing the 100-400mm G with the A9 for sports photographers.

Sony will obviously keep innovating. This will not end here. They literately attacked Canon and Nikon by creating a new market and taking a significant share of the whole DSLR/mirrorless market. They’re now targeting their professional market, exactly where no one else could compete, not even close. Without a doubt, Canon and Nikon will react within a year or two, at least they should! Sony knows this and is obviously working on the A7II successor that we might be expecting for January 2018 if they want to stay ahead of the game.

What can we expect from an A7 mark III?

Sony A9 and A7rII size comparison
Size comparison between the A7rII and the A9. The A9 is mostly identical except for the grip that is a little bit more prominent and height is surprisingly one millimeter smaller. Weight is 673g, just 73g more than the A7II.

Continue reading What To Expect From The Sony A7III Now That the A9 Has Been Announced?

Christmas Time! Deals and Bundles You Should Not Be Missing Out!

Black Friday, Cyber Monday, that great, but there’s also Christmas to make great deals out of the holiday season! Let’s share some of the best deals out there for you guys.

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First off, there is a great deal on most of Sony products, not only cameras but Playstation, video games, digital contents etc. Check this out right here.

  • Second, great news for Sony shooters of for those who want to switch to mirrorless. The price drop of the Sony A7II and the A6000 is permanent. Please check this out here for the A7II and here for the A6000
  • Also, remember Amazon’s miscellaneous gold box deals here and here too!

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  • Looking for a cheap camera backpack, this is UNBEATABLE!

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  • Wildlife photographers, don’t miss out this AWESOME deal on the Tamron 150-600mm. Up to 25% off on Canon, Nikon and Sony mounts! I think I can’t have this one get away!

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  • Sony E-mount users, look at that bundle! The new Sigma 30mm f1.4 with all these awesome stuff that come along for only $339.

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  • Canon users, this bundle is for you! 50mm f1.4 and all these great things with it for $329!

Follow Michel D’Oultremont On The Trail Of Wild Bison

As you all know now, we, at iLHP, love wildlife photography and try to share with you interviews with great photographers in that field. You probably remember that we interviewed this fantastic young photographer (here), Michel D’Oultremont who had just won the Rising Star Award of the BBC Wildlife and the  Fritz Polking Nachwuchspreis. Michel is coming back, but this time, with a truly beautiful and meaningful video. Please see below the press release and the video. Enjoy!

“During the shoot luck wasn’t really on our side as the animals were very discreet. That’s also what makes wildlife photography so special; nothing is ever guaranteed. The final film is incredible and I think that phrase ‘the wait’ perfectly encompasses the tough conditions we were in.”

Photographer, Michel D’Oultremont

‘THE WAIT’ – FROM A LONDON GALLERY TO THE BIG SCREEN

FILMMAKERS FOLLOW YOUNG PHOTOGRAPHY TALENT ON THE TRAIL OF WILD BISON

In 2014, at just 22 years of age, the Belgian wildlife photographer Michel D’Oultremont made his name on the international scene by winning the ‘Rising Star’ award at the National History Museum’s annual ‘Wildlife Photographer of the Year’ exhibition.

Continue reading Follow Michel D’Oultremont On The Trail Of Wild Bison

The Psychology of Colors

What could possibly influence our emotions in front of a movie or a photograph? The Color. It is through a short video that Lilly Mtz-Seara experiments color psychology and how the audience reactions are determined by the artistic directors of the film productions.

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Our emotions are “manipulated” by the color associated with the scene shown on the screen and this concept applies equally to the photography field.

No long speeches or complex explanation, Lilly Mtz-Seara tries here to makes us realize how much our unconscious is influencing our emotions. To highlight the research done on the theory of color psychology, she selected scenes from films she arranged according to major themes. What we see through the video, is that the color range of each scene assigned to a word is invariably the same.

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And What If The Gear Was Also What Makes… You a Better Photographer?

Of course, it’s the photographer who takes/makes the photograph. I’ve always said that but in the end, isn’t it a little demagogic. I know I’m not going to make a lot of friends saying this but, I do not completely agree when I hear that the equipment is not the photographer. Of course it is the photographer … at least partially! There are too many ingredients that makes that a photo will touch other people for us to exclude THIS reason. An 85mm f/1.4 is quite superior to a 28-70mm f3.5/5.6. And what if behind this “truth”, were hiding other feelings…

Photography is intimately linked to camera equipment. For a singer for instance, there is really no artifice. But a picture, it is different …

Talent is obviously above the material contingencies but with very good material it is better expressed if not simply expressed themselves. Cartier-Bresson worked with Leica, Vincent Munier, with the latest Nikkor telephoto lenses and Ussain Bolt does not beat his records with my sneakers! (Read our article about the favorite lenses of famous photographers)

Talent is obviously above the material contingencies but with very good material it is even better expressed!

So we all agree that these talented characters would still be very talented with low-end gear. But why be masochistic and work with cheap equipment just because we have talent? And why, if you have no talent – in one’s opinion – shouldn’t we use a wonderful lens? There, I think we will all agree.

What can this old saying be hiding in the back of our heads?

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I am aware that I therefore address a very tricky topic because often visceral. There are so many different ways to take photographs! With very simple equipment or very complex, very expensive or just very affordable, like your smartphone. Very pragmatic or artful, with or without talent …

So what about those who want this specific lens and, conversely, those who say that the material does not make you a better photographer. Here is what I think and here is my feeling about this: Continue reading And What If The Gear Was Also What Makes… You a Better Photographer?